Zesto

Zesto on North Main Street in Columbia is a straightforward American fast-food spot known equally for its hearty fried chicken and classic burgers. The atmosphere here leans into the no-frills, old-school vibe—a bit of a “hole in the wall” feel that can initially surprise visitors expecting a polished look but quickly becomes part of the charm.

This place feels best suited for anyone craving soul-food-style fried chicken that isn’t overly salted, with crispy, well-seasoned pieces that keep locals coming back. Alongside the chicken, the burger options—like the Zesty Burger or Double Cheeseburger with their fries—are solid choices for a casual lunch or dinner. The onion rings and chicken tenders also get consistent nods from repeat visitors, especially those who appreciate comfort food served without fuss.

What stands out is the familiarity and comfort of dining here, where the staff are known to be friendly, making the experience relaxed even though the décor won’t be winning any awards. It’s the kind of place where people pop in for a quick meal, often ordering fried chicken dinners with cole slaw and sides like the classic chili dog or hot fudge sundaes for dessert.

One practical note: menu variety is centered around traditional American fast food—fries, sodas, iced tea, plus a few ice cream treats—though availability can fluctuate, so bringing an open mind helps. The best time to visit is whenever you're ready for simple, flavorful fried chicken or a solid burger, especially if you don’t mind a laid-back setting with a community-focused vibe rather than a polished chain environment.

Folks drawn to Soul Food culture or those who want a no-nonsense spot where the focus stays on the food rather than the atmosphere will feel right at home here. It fits neatly into the neighborhood as a local staple where quick, satisfying plates meet a down-to-earth environment. Whether it’s a rainy day comfort meal or a casual gathering with friends, Zesto delivers that reliably good food that keeps longtime customers loyal.